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Innovative Marketing, ISSN 1814-2427 (print), 1816-6326 (online)
Innovative Marketing, ISSN 1814-2427 (print), 1816-6326 (online)
LLC “СPС “Business Perspectives”, Ділові перспективи
Подтвержден адрес электронной почты в домене businessperspectives.org - Главная страница
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Год
A review of methods for measuring willingness-to-pay
C Breidert, M Hahsler, T Reutterer
Innovative Marketing 2 (4), 8-32, 2006
9242006
An empirical analysis of customer satisfaction in international air travel
MD Clemes, C Gan, TH Kao, M Choong
Innovative Marketing 4 (2), 50-62, 2008
3802008
Consumers’ purchasing behavior towards green products in New Zealand
C Gan, HY Wee, L Ozanne, TH Kao
Innovative Marketing 4 (1), 93-102, 2008
3392008
In search of a green product definition
F Durif, C Boivin, C Julien
Innovative Marketing 6 (1), 25-33, 2010
2202010
The effect of marketing mix on positive word of mouth communication: Evidence from accounting offices in Turkey
E Cengiz, HE Yayla
Innovative Marketing 3 (4), 73-86, 2007
1882007
The relationship between personality traits (extraversion and neuroticism), emotions and customer self-satisfaction
K Matzler, R Faullant, B Renzl, V Leiter
Innovative Marketing 1 (2), 32-39, 2005
1702005
Shopping motives, big five factors, and the hedonic/utilitarian shopping value: an integration and factorial study
G Guido
Innovative Marketing 2 (2), 57-67, 2006
1642006
Children’s influence on family decision making
A Martensen, L Gronholdt
Innovative Marketing 4 (4), 14-22, 2008
1532008
Adaptation vs. Standardization in international marketing-the country-of-origin effect
D Vrontis, A Thrassou
Innovative Marketing 3 (4), 7-20, 2007
1522007
Internal Marketing: A study of employee loyalty, its determinants and consequences
A Martensen, L Grønholdt
Innovative Marketing 2 (4), 92-116, 2006
1432006
An empirical study of behavioral intentions in the Taiwan hotel industry
MD Clemes, HCJ Wu, BD Hu, C Gan
Innovative Marketing 5 (3), 30-50, 2009
1372009
Customer's perception on usage of internet banking
RK Srivastava
Innovative Marketing 3 (4), 66-72, 2007
1332007
A student satisfaction model for Austrian higher education providers considering aspects of marketing communications
S Jurkowitsch, C Vignali, H Kaufmann
Innovative Marketing 2 (3), 9-23, 2006
1332006
An empirical analysis of synthesizing the effects of service quality, perceived value, corporate image and customer satisfaction on behavioral intentions in the transport …
JHC Wu, YC Lin, FS Hsu
Innovative Marketing 7 (3), 83-100, 2011
1262011
The value-brand trust-brand loyalty chain: An analysis of some moderating variables
K Matzler, S Grabner-Kräuter, S Bidmon
Innovative marketing 2 (2), 76-88, 2006
1222006
The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
J Temperley, D Tangen
Innovative Marketing 2 (3), 97-111, 2006
1192006
Sensorial brand strategies for value co-creation
C Rodrigues, B Hultén, C Brito
Innovative Marketing 7 (2), 40-47, 2011
1032011
A conceptual view of branding for services
JC Davis
Innovative Marketing 3 (1), 7-14, 2007
1012007
Biogas as an alternative energy resource for Ukrainian companies: EU experience
Y Yevdokimov, O Chygryn, T Pimonenko, O Lyulyov
Innovative Marketing 14 (2), 7-15, 2018
982018
Factors affecting Indian consumers’ online buying behavior
J Sinha, J Kim
Innovative Marketing 8 (2), 46-57, 2012
922012
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