A review of methods for measuring willingness-to-pay C Breidert, M Hahsler, T Reutterer Innovative Marketing 2 (4), 8-32, 2006 | 924 | 2006 |
An empirical analysis of customer satisfaction in international air travel MD Clemes, C Gan, TH Kao, M Choong Innovative Marketing 4 (2), 50-62, 2008 | 380 | 2008 |
Consumers’ purchasing behavior towards green products in New Zealand C Gan, HY Wee, L Ozanne, TH Kao Innovative Marketing 4 (1), 93-102, 2008 | 339 | 2008 |
In search of a green product definition F Durif, C Boivin, C Julien Innovative Marketing 6 (1), 25-33, 2010 | 220 | 2010 |
The effect of marketing mix on positive word of mouth communication: Evidence from accounting offices in Turkey E Cengiz, HE Yayla Innovative Marketing 3 (4), 73-86, 2007 | 188 | 2007 |
The relationship between personality traits (extraversion and neuroticism), emotions and customer self-satisfaction K Matzler, R Faullant, B Renzl, V Leiter Innovative Marketing 1 (2), 32-39, 2005 | 170 | 2005 |
Shopping motives, big five factors, and the hedonic/utilitarian shopping value: an integration and factorial study G Guido Innovative Marketing 2 (2), 57-67, 2006 | 164 | 2006 |
Children’s influence on family decision making A Martensen, L Gronholdt Innovative Marketing 4 (4), 14-22, 2008 | 153 | 2008 |
Adaptation vs. Standardization in international marketing-the country-of-origin effect D Vrontis, A Thrassou Innovative Marketing 3 (4), 7-20, 2007 | 152 | 2007 |
Internal Marketing: A study of employee loyalty, its determinants and consequences A Martensen, L Grønholdt Innovative Marketing 2 (4), 92-116, 2006 | 143 | 2006 |
An empirical study of behavioral intentions in the Taiwan hotel industry MD Clemes, HCJ Wu, BD Hu, C Gan Innovative Marketing 5 (3), 30-50, 2009 | 137 | 2009 |
Customer's perception on usage of internet banking RK Srivastava Innovative Marketing 3 (4), 66-72, 2007 | 133 | 2007 |
A student satisfaction model for Austrian higher education providers considering aspects of marketing communications S Jurkowitsch, C Vignali, H Kaufmann Innovative Marketing 2 (3), 9-23, 2006 | 133 | 2006 |
An empirical analysis of synthesizing the effects of service quality, perceived value, corporate image and customer satisfaction on behavioral intentions in the transport … JHC Wu, YC Lin, FS Hsu Innovative Marketing 7 (3), 83-100, 2011 | 126 | 2011 |
The value-brand trust-brand loyalty chain: An analysis of some moderating variables K Matzler, S Grabner-Kräuter, S Bidmon Innovative marketing 2 (2), 76-88, 2006 | 122 | 2006 |
The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign J Temperley, D Tangen Innovative Marketing 2 (3), 97-111, 2006 | 119 | 2006 |
Sensorial brand strategies for value co-creation C Rodrigues, B Hultén, C Brito Innovative Marketing 7 (2), 40-47, 2011 | 103 | 2011 |
A conceptual view of branding for services JC Davis Innovative Marketing 3 (1), 7-14, 2007 | 101 | 2007 |
Biogas as an alternative energy resource for Ukrainian companies: EU experience Y Yevdokimov, O Chygryn, T Pimonenko, O Lyulyov Innovative Marketing 14 (2), 7-15, 2018 | 98 | 2018 |
Factors affecting Indian consumers’ online buying behavior J Sinha, J Kim Innovative Marketing 8 (2), 46-57, 2012 | 92 | 2012 |