| Digital transformation of marketing communications D Zlateva Journal of Economics and Management 17 (1), 171-181, 2020 | 16 | 2020 |
| Need of knowledge in digital marketing in entrepreneurial activity V Kyurova, D Yaneva, D Zlateva Revista Inclusiones, 61-72, 2019 | 12 | 2019 |
| Big data world and the new marketing horizons D Zlateva Revista Inclusiones, 519-535, 2021 | 11 | 2021 |
| Some aspects of storytelling as a part of content marketing D Zlateva Journal of Economics and Management 17 (2), 117-123, 2020 | 8 | 2020 |
| Digital bank marketing in the context of the circular economy D Zlateva, E Stavrova, R Vladov 7th International Scientific Conference: “Contemporary Aspects of Circular …, 2017 | 6 | 2017 |
| The digital transformation in the service of business E Stavrova, D Zlateva, L Pinelova Journal of Economics and Management 18 (1), 128-136, 2021 | 5 | 2021 |
| The Digital Transformation in the service of business E Stavrova, D Zlateva, L Pinelova Economics and Management 18 (1), 128-136, 2021 | 5 | 2021 |
| Improving the competitiveness of SMEs by fostering and promotion of non-technological innovations E Stavrova, D Zlateva, L Pinelova, R Vladov Macedonian International Journal of Marketing, 58-67, 2018 | 4 | 2018 |
| Online marketing and its role in promoting the use of banking services D Zlateva Journal of Entrepreneurship, 87-99, 2016 | 4 | 2016 |
| Innovative aspects of online marketing D Zlateva, R Vladov Macedonian International Journal of Marketing, 31-40, 2017 | 3* | 2017 |
| Platform economy as an inevitable development of digital business E Stavrova, D Zlateva, L Pinelova Entrepreneurship, 9 (1): 87 95, 2021 | 2 | 2021 |
| Entrepreneurship, innovation and online marketing as factors to increase the companies competitiveness D Zlateva, A Atanasova, V Kalaidjieva Sixth International scientific conference: The possible, the real and the …, 2016 | 2 | 2016 |
| THE ROLE OF OFF-LINE AND ONLINE STRATEGIES FOR SUCCESSFUL PRODUCT POSITIONING. D Yaneva, D Zlateva Economic Processes Management, 2015 | 2 | 2015 |
| Strategies For Successful Online Product Positioning. Building Trust In Online Discours D Zlateva, K Georgieva Macedonian International Journal of Marketing, 47-54, 2015 | 2* | 2015 |
| DIGITAL TECHNOLOGIES AS AN OPPORTUNITY FOR BUSINESS DEVELOPMENT V Kyurova, D Zlateva, B Koyundzhiyska- Davidkova, R Vladov, ... Journal of Economics and Management 11 (2), 43-57, 2023 | 1 | 2023 |
| BUILDING CONSUMER ENGAGEMENT THROUGH CONTENT MARKETING D Zlateva Journal of Economics and Management, 18 (1), 119-127, 2021 | 1 | 2021 |
| Building Consumer Engagement Through Content Marketing D Zlateva Икономика и управление 18 (1), 119-127, 2021 | 1 | 2021 |
| PROMOTION STRATEGIES OF ELECTRONIC NICOTINE DELIVERY SYSTEMS: AN OVERVIEW M Filipov, D Zlateva Economics and Management 19 (2), 40-47, 2022 | | 2022 |
| Влияние на дигиталната трансформация върху маркетинговите комуникации Д Златева Юбилейна научна конференция на Стопански факултет към ЮЗУ „Неофит Рилски …, 2022 | | 2022 |
| BREAKING THE NORMS OF BULGARIAN LANGUAGE ONLINE: LANGUAGE ADAPTATION OR LANGUAGE ILLITERACY M FILIPOV, D ZLATEVA BULGARIAN LANGUAGE 63 (5), 528-551, 2021 | | 2021 |
Assoc. Prof. Elena Stavrova, PhDSWU"Neofit Rilski"-BlagoevgradVerified email at swu.bg
