| Demand complementarities, household production, and retail assortments R Betancourt, D Gautschi Marketing Science 9 (2), 146-161, 1990 | 218 | 1990 |
| The economics of retail firms R Betancourt, D Gautschi Managerial and Decision Economics 9 (2), 133-144, 1988 | 195 | 1988 |
| Formal choice models in marketing ML Corstjens, DA Gautschi Marketing Science 2 (1), 19-56, 1983 | 179 | 1983 |
| The outputs of retail activities: concepts, measurement and evidence from US census data RR Betancourt, DA Gautschi The Review of Economics and Statistics, 294-301, 1993 | 89 | 1993 |
| Distribution services and economic power in a channel RR Betancourt, DA Gautschi Journal of Retailing 74 (1), 37-60, 1998 | 73 | 1998 |
| Two essential characteristics of retail markets and their economic consequences RR Betancourt, D Gautschi Journal of Economic Behavior & Organization 21 (3), 277-294, 1993 | 68 | 1993 |
| The demand for retail products and the household production model: new views on complementarity and substitutability RR Betancourt, D Gautschi Journal of Economic Behavior & Organization 17 (2), 257-275, 1992 | 68 | 1992 |
| The role of price in individual utility judgments: Development and empirical validation of alternative models. VR Rao, DA Gautschi Research in Marketing, 1982 | 59 | 1982 |
| The evolution of retailing. A suggested economic interpretation R Betancourt, DA Gautschi International Journal of Research in Marketing 3 (4), 217-232, 1986 | 47 | 1986 |
| Estimation uncertainty and optimal advertising decisions A Aykac, M Corstjens, D Gautschi, I Horowitz Management science 35 (1), 42-50, 1989 | 31 | 1989 |
| Net Markets: Driving Success in the B2B Networked Economy T Dagenais, DA Gautschi (No Title), 2002 | 30 | 2002 |
| Conjoint analysis: A comparative analysis of specification tests for the utility function ML Corstjens, DA Gautschi Management Science 29 (12), 1393-1413, 1983 | 27 | 1983 |
| Product innovation in services: a framework for analysis R Betancourt, D Gautschi Advertising and Differentiated Products, 155-183, 2001 | 24 | 2001 |
| Productivity and efficiency in distribution systems DA Gautschi (No Title), 1983 | 24 | 1983 |
| A methodology for specification and aggregation in product concept testing DA Gautschi, VR Rao INSEAD, 1986 | 23 | 1986 |
| The world that changed the machines: A marketing perspective on the early evolution of automobiles and telephony DA Gautschi, DJ Sabavala Technology in Society 17 (1), 55-84, 1995 | 21 | 1995 |
| The outputs of retail activities: French evidence RR Betancourt, DA Gautschi Applied Economics 24 (9), 1043-1052, 1992 | 16 | 1992 |
| The importance of travel mode factors in the patronage of retail centers LP Bucklin, DA Gautschi Darden. W and Lusch. R, Patronage Behavior (eds), North Holland, New York, 1983 | 15 | 1983 |
| Capital productivity in retailing LP Bucklin Productivity and Efficiency in Distribution Systems, David A. Gautschi, ed …, 1983 | 14 | 1983 |
| An international comparison of the determinants of retail gross margins RR Betancourt, DA Gautschi Empirica 23, 173-189, 1996 | 11 | 1996 |
