Підписатись
Garima Saxena
Garima Saxena
Assistant Professor, Institute of Management Technology (IMT), Ghaziabad
Підтверджена електронна адреса в imt.edu
Назва
Посилання
Посилання
Рік
In-store marketing of private labels: applying cue utilisation theory
S Mishra, G Malhotra, G Saxena
International Journal of Retail & Distribution Management 49 (1), 145-163, 2020
302020
Firms’ reputation for innovation: Role of marketing capability, innovation capability, and knowledge sharing
A Ganguly, C Kumar, G Saxena, A Talukdar
Journal of Information & Knowledge Management 19 (02), 2050004, 2020
252020
Consumers' psychological reactance and ownership in in-game advertising
G Malhotra, S Mishra, G Saxena
Marketing Intelligence & Planning 39 (6), 842-855, 2021
142021
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior: a moderated mediation model
S Mishra, G Saxena, R Chatterjee
Asia Pacific Journal of Marketing and Logistics 35 (4), 944-961, 2023
72023
Luxury customer's motivations to adopt gamification
S Jain, S Mishra, G Saxena
Marketing Intelligence & Planning 41 (2), 156-170, 2023
72023
Revisiting the Past to Understand the Current Debates on Service-Dominant Logic
N Bhanja, G Saxena
Services Marketing Quarterly 43 (2), 240-255, 2022
72022
Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
TR Moharana, D Roy, G Saxena
Journal of Brand Management, 1-17, 2023
32023
Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity
G Saxena, S Jain, S Mishra
Journal of Services Marketing, 2023
22023
A comparison of Indian public and private sector banks based on banking service quality model
M Dash, G Saxena
Available at SSRN 2190079, 2012
12012
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