| Learning by tweeting: Using Twitter as a pedagogical tool SB Rinaldo, S Tapp, DA Laverie Journal of marketing education 33 (2), 193-203, 2011 | 453 | 2011 |
| Half full or half empty: The role of optimism in boundary-spanning positions JL Crosno, SB Rinaldo, HG Black, SW Kelley Journal of Service Research 11 (3), 295-309, 2009 | 89 | 2009 |
| Delivering value to community partners in service-learning projects SB Rinaldo, DF Davis, J Borunda Journal of Community Engagement and Scholarship 8 (1), 13, 2015 | 63 | 2015 |
| A relationship between temperature and aggression in NFL football penalties C Craig, RW Overbeek, MV Condon, SB Rinaldo Journal of Sport and Health Science 5 (2), 205-210, 2016 | 48 | 2016 |
| Brand choice via incidental social media exposure WF Humphrey Jr, DA Laverie, SB Rinaldo Journal of Research in Interactive Marketing 11 (2), 110-130, 2017 | 39 | 2017 |
| The Benefits of Social Media in Marketing Education: Evaluating Twitter as a Form of Cognitive Flexibility Hypertext. SB Rinaldo, DA Laverie, S Tapp, WF Humphrey Jr Journal for Advancement of Marketing Education 21 (1), 2013 | 30 | 2013 |
| Digital nature benefits typical individuals but not individuals with depressive symptoms C Craig, MI Klein, CV Menon, SB Rinaldo Ecopsychology 7 (2), 53-58, 2015 | 23 | 2015 |
| The mediating effect of reflective-analytic cognitive style on rational thought RE Viator, NL Harp, SB Rinaldo, BB Marquardt Thinking & Reasoning 26 (3), 381-413, 2020 | 22 | 2020 |
| Evaluating tastes and aromas of wine: a peek inside the “black box” S B. Rinaldo, D F. Duhan, B Trela, T Dodd, N Velikova International Journal of Wine Business Research 26 (3), 208-223, 2014 | 19 | 2014 |
| The effects of rhetorical figures and cognitive load in word‐of‐mouth communications GL Fox, SB Rinaldo, KS Amant Psychology & Marketing 32 (10), 1017-1030, 2015 | 16 | 2015 |
| Fostering brand community through social media WF Humphrey Jr, DA Laverie, SB Rinaldo Business Expert Press, 2016 | 15 | 2016 |
| Hospitality situations, consumer expertise, and perceptions of wine attributes: three empirical studies DF Duhan, SB Rinaldo, N Velikova, T Dodd, B Trela International Journal of Wine Business Research 31 (1), 68-88, 2019 | 13 | 2019 |
| Consumer independence, vulnerability and public policy: the case of free matter for the blind SB Rinaldo Journal of Consumer Affairs 46 (1), 107-119, 2012 | 9 | 2012 |
| Rapport-building strategies used by service employees: a critical incident study DD Gremler, SB Rinaldo, SW Kelley American Marketing Association. Conference Proceedings 13, 73, 2002 | 9 | 2002 |
| Fostering Brand community through social media: a new relational framework for targeting connected consumers WF Humphrey, DA Laverie, SB Rinaldo Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 6 | 2015 |
| Oxygenation of the prefrontal cortex during sequential planning in the Tower of London C Craig, MI Klein, SB Rinaldo Proceedings of the Human Factors and Ergonomics Society Annual Meeting 59 (1 …, 2015 | 4 | 2015 |
| The interaction of haptic imagery with haptic perception for sighted and visually impaired consumers SB Rinaldo | 3 | 2008 |
| A Rhetorical Perspectve on Quelling Negative Word-of-Mouth GL Fox, Y Bai, KA Byun Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 2 | 2015 |
| Information Access, Consumer Independence, and Free Matter for the Blind. S Rinaldo Journal of Blindness Innovation and Research, 2012 | 2 | 2012 |
| AUGUST 24, 2015 BY ADMIN Delivering Value to Community Partners in Service-Learning Projects SB Rinaldo, DF Davis, J Borunda Journal of Community Engagement and Scholarship 8 (1), 1-17, 2015 | 1 | 2015 |
William F. Humphrey, Jr.Assistant Professor of Marketing, Florida International UniversityVerified email at fiu.edu
