Підписатись
Lachezar Ivanov
Lachezar Ivanov
European University Viadrina
Підтверджена електронна адреса в europa-uni.de - Домашня сторінка
Назва
Посилання
Посилання
Рік
“I will start saving natural resources, only when you show me the planet as a person in danger”: The effects of message framing and anthropomorphism on pro-environmental …
M Karpińska-Krakowiak, Ł Skowron, L Ivanov
Sustainability 12 (14), 2020
232020
Gendering conversational humor in advertising: An evolutionary explanation of the effects of spontaneous versus canned humor
L Ivanov, M Eisend, T Bayon
International Journal of Advertising 38 (7), 979-999, 2019
182019
Lethal versus reproductive disease appeals in preventive health advertising: The moderating effect of life history strategy
L Ivanov, M Eisend, S Diehl, IM Wang, M Karpinska-Krakowiak
International Journal of Advertising 40 (4), 657-681, 2020
22020
The evolution-similarity matrix: An evolutionary psychology perspective on cross-cultural advertising
L Ivanov, J Buck, R Sutherland
Journal of Innovative Marketing 16 (2), 159-167, 2020
22020
Fundamental motives in advertising: An evolutionary analysis of Super Bowl commercials
L Ivanov
Evolutionary Perspectives on Public Relations, Strategic Communication, and …, 2021
2021
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