| The role of goal orientation following performance feedback. D VandeWalle, WL Cron, JW Slocum Jr Journal of applied psychology 86 (4), 629, 2001 | 1114 | 2001 |
| The influence of goal orientation and self-regulation tactics on sales performance: A longitudinal field test. D VandeWalle, SP Brown, WL Cron, JW Slocum Jr Journal of applied psychology 84 (2), 249, 1999 | 964 | 1999 |
| Effects of trait competitiveness and perceived intraorganizational competition on salesperson goal setting and performance SP Brown, WL Cron, JW Slocum Jr Journal of marketing 62 (4), 88-98, 1998 | 779 | 1998 |
| A maximum likelihood methodology for clusterwise linear regression WS DeSarbo, WL Cron Journal of classification 5, 249-282, 1988 | 683 | 1988 |
| The relationship between computerization and performance: a strategy for maximizing the economic benefits of computerization WL Cron, MG Sobol Information & management 6 (3), 171-181, 1983 | 554 | 1983 |
| Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers RE Michaels, WL Cron, AJ Dubinsky, EA Joachimsthaler Journal of marketing Research 25 (4), 376-383, 1988 | 485 | 1988 |
| Assessing trade show functions and performance: an exploratory study RA Kerin, WL Cron Journal of marketing 51 (3), 87-94, 1987 | 440 | 1987 |
| The influence of career stages on salespeople's job attitudes, work perceptions, and performance WL Cron, JW Slocum Jr Journal of marketing research 23 (2), 119-129, 1986 | 383 | 1986 |
| Economic dependency on work: A moderator of the relationship between organizational commitment and performance JF Brett, WL Cron, JW Slocum Jr Academy of management journal 38 (1), 261-271, 1995 | 380 | 1995 |
| Business strategy and the management of plateaued employees JW Slocum Jr, WL Cron, RW Hansen, S Rawlings Academy of Management journal 28 (1), 133-154, 1985 | 365 | 1985 |
| Industrial salesperson development: A career stages perspective WL Cron Journal of marketing 48 (4), 41-52, 1984 | 338 | 1984 |
| Life stage versus career stage: A comparative test of the theories of Levinson and Super S Ornstein, WL Cron, JW Slocum Jr Journal of Organizational behavior 10 (2), 117-133, 1989 | 330 | 1989 |
| Effects of goal-directed emotions on salesperson volitions, behavior, and performance: A longitudinal study SP Brown, WL Cron, JW Slocum Jr Journal of Marketing 61 (1), 39-50, 1997 | 322 | 1997 |
| A process for evaluating retail store efficiency: a restricted DEA approach RR Thomas, RS Barr, WL Cron, JW Slocum Jr International Journal of Research in Marketing 15 (5), 487-503, 1998 | 296 | 1998 |
| Job attitudes and performance during three career stages JW Slocum Jr, WL Cron Journal of vocational behavior 26 (2), 126-145, 1985 | 284 | 1985 |
| The role of goal orientation on negative emotions and goal setting when initial performance falls short of one's performance goal WL Cron, JW Slocum, Jr, D VandeWalle, Q Fu Human performance 18 (1), 55-80, 2005 | 236 | 2005 |
| The influence of career stages on components of salesperson motivation WL Cron, AJ Dubinsky, RE Michaels Journal of Marketing 52 (1), 78-92, 1988 | 221 | 1988 |
| Salesperson selection, training, and development: Trends, implications, and research opportunities WL Cron, GW Marshall, J Singh, RL Spiro, H Sujan Journal of Personal Selling & Sales Management 25 (2), 123-136, 2005 | 213 | 2005 |
| Delegating pricing authority to the sales force: The effects on sales and profit performance PR Stephenson, WL Cron, GL Frazier Journal of Marketing 43 (2), 21-28, 1979 | 176 | 1979 |
| Executive summary of the Brakke management and behavior study WL Cron, JV Slocum, DB Goodnight, JO Volk Journal of the American Veterinary Medical Association 217 (3), 332-338, 2000 | 170 | 2000 |
