| Current issue in tourism: The authentic tourist I Yeoman, D Brass, U McMahon-Beattie Tourism management 28 (4), 1128-1138, 2007 | 502 | 2007 |
| Festival and events management I Yeoman, M Robertson, J Ali-Knight, S Drummond, U McMahon-Beattie Routledge, 2012 | 494 | 2012 |
| Luxury markets and premium pricing I Yeoman, U McMahon-Beattie Journal of Revenue and Pricing Management 4, 319-328, 2006 | 342 | 2006 |
| Yield management: an overview K Donaghy, U McMahon, D McDowell International journal of hospitality management 14 (2), 139-150, 1995 | 264 | 1995 |
| The heritage tourist: An understanding of the visitor experience at heritage attractions J Kempiak, L Hollywood, P Bolan, U McMahon-Beattie International Journal of Heritage Studies 23 (4), 375-392, 2017 | 195 | 2017 |
| Yield management: strategies for the service industries A Ingold, U McMahon-Beattie, I Yeoman Thompson Learning, 2001 | 169 | 2001 |
| A structural analysis of hotel sector loyalty programmes A Palmer, U McMahon‐Beattie, R Beggs International Journal of Contemporary Hospitality Management 12 (1), 54-60, 2000 | 168 | 2000 |
| The future of food tourism I Yeoman, U McMahon-Beatte Journal of Tourism Futures 2 (1), 95-98, 2016 | 154 | 2016 |
| Oil depletion: What does this mean for Scottish tourism? I Yeoman, JJ Lennon, A Blake, M Galt, C Greenwood, U McMahon-Beattie Tourism Management 28 (5), 1354-1365, 2007 | 138 | 2007 |
| Maximizing the hospitality management student work placementexperience: a case study U McMahon, U Quinn Education+ Training 37 (4), 13-17, 1995 | 133 | 1995 |
| Tomorrow's: World, consumer and tourist I Yeoman, C Munro, U McMahon-Beattie Journal of Vacation Marketing 12 (2), 174-190, 2006 | 113 | 2006 |
| Revenue management and pricing: Case studies and applications I Yeoman, U McMahon-Beattie Thompson Learning, 2004 | 105 | 2004 |
| Revenue management: A practical pricing perspective I Yeoman, U McMahon-Beattie Springer, 2010 | 100 | 2010 |
| Implementing yield management: lessons from the hotel sector K Donaghy, U McMahon‐Beattie, D McDowell International Journal of Contemporary Hospitality Management 9 (2), 50-54, 1997 | 89 | 1997 |
| Influences on loyalty programme effectiveness: a conceptual framework and case study investigation A Palmer, U Mcmahon-Beattie, R Beggs Journal of Strategic Marketing 8 (1), 47-66, 2000 | 83 | 2000 |
| Yield management I Yeoman, U McMahon-Beattie International Encyclopedia of Hospitality Management, 698-701, 2010 | 82* | 2010 |
| The future of events & festivals I Yeoman, M Robertson, U McMahon-Beattie, KA Smith, E Backer Routledge, 2015 | 80 | 2015 |
| Developing a scenario planning process using a blank piece of paper I Yeoman, U McMahon-Beattie Tourism and Hospitality Research 5 (3), 273-285, 2005 | 78 | 2005 |
| Capturing the essence of a brand from its history: The case of Scottish tourism marketing I Yeoman, A Durie, U McMahon-Beattie, A Palmer Journal of Brand Management 13 (2), 134-147, 2005 | 77 | 2005 |
| The future of luxury: mega drivers, new faces and scenarios I Yeoman, U McMahon-Beattie Journal of Revenue and Pricing Management 17, 204-217, 2018 | 75 | 2018 |
