| Virtual reality and implications for destination marketing T Griffin, J Giberson, SHM Lee, D Guttentag, M Kandaurova, K Sergueeva, ... | 182 | 2017 |
| The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion M Kandaurova, SHM Lee Journal of Business Research 100, 571-580, 2019 | 164 | 2019 |
| Assessing Google Cardboard virtual reality as a content delivery system in business classrooms SH Lee, K Sergueeva, M Catangui, M Kandaurova Journal of Education for Business 92 (4), 153-160, 2017 | 145 | 2017 |
| USING THE PHOTOVOICE METHODOLOGY TO INCREASE ENGAGEMENT AND SHARPEN STUDENTS’ANALYTICAL SKILLS REGARDING CULTURES, LIFESTYLES, AND MARKETS INTERNATIONALLY K Kelly, SH Lee, H Bowen Ray, M Kandaurova Marketing Education Review 28 (2), 69-74, 2018 | 18 | 2018 |
| Virtual reality and implications for destination marketing. Travel and Tourism Research Association: Advancing Tourism Research Globally, 29 T Griffin, J Giberson, SH Lee, D Guttentag, M Kandaurova, K Sergueeva, ... | 4 | 2017 |
| Sales rock! Constructing product value: An anthropomorphizing classroom project S Fischbach, SH Lee, M Kandaurova Journal of Education for Business 93 (8), 430-435, 2018 | 2 | 2018 |
| Initiating and expanding data network effects: A longitudinal case study of generativity in the evolution of an AI platform M Kandaurova, DA Skog Proceedings of the 57th Hawaii International Conference on System Sciences …, 2024 | | 2024 |
| GOVERNANCE IN IMPLEMENTING WEAKLY STRUCTURED INFORMATION SYSTEMS M Kandaurova, A Bumann European Conference on Information Systems (ECIS) 2023 Proceedings, 1-16, 2023 | | 2023 |
| Framing Generative Technology for Dynamic Capabilities: A case study of AI platform implementation in large enterprises M Kandaurova PQDT-Global, 2022 | | 2022 |
| THE EFFECTS OF VIRTUAL REALITY (VR) ON THE INTENTION TO DONATE MONEY AND TIME: THE ROLE OF EMPATHY, GUILT, RESPONSIBILITY AND SOCIAL EXCLUSION M Kandaurova | | 2018 |
| ‘Everyone’Can Be an Entrepreneur: The Rise of Low-Code/No-Code Entrepreneurship Y Mansoori, M Kandaurova, A Bumann Can Be an Entrepreneur: The Rise of Low-Code/No-Code Entrepreneurship, 0 | | |
Seung Hwan (Mark) LeeProfessor, Retail Management, Toronto Metropolitan UniversityVerified email at torontomu.ca
