| Serbia brand identity: perspectives of residents and diaspora B Novčić, V Damnjanović, M Popesku EuroMed Journal of Business 7 (3), 256-267, 2012 | 20 | 2012 |
| Serbia as brand: internal perspective M Popesku, V Damnjanović, B Novčić, M Premović 3rd Annual Euromed Conference of the Euromed Academy of Business: Business …, 2010 | 11 | 2010 |
| Clarifying value in use and value creation process M Popesku University of Nottingham, 2015 | 9 | 2015 |
| The Value Creation Process: illuminating the transformation of resources into value M Popesku, V Story, C Tynan The Academy of Marketing 2015 Conference, University of Limerick, 2015 | | 2015 |
| Marketing outsourcing and global crisis: Serbian perspective M Popesku, V Damnjanovic, B Novcic Pranjana: The Journal of Management Awareness 14 (2), 1-8, 2011 | | 2011 |
| Women in Serbian Advertising M Popesku University of Nottingham, 0 | | |
