| The 70% majority: Enduring consumer beliefs about advertising JE Calfee, DJ Ringold Journal of public policy & marketing 13 (2), 228-238, 1994 | 418 | 1994 |
| Boomerang effects in response to public health interventions: Some unintended consequences in the alcoholic beverage market DJ Ringold Journal of Consumer Policy 25 (1), 27-63, 2002 | 377 | 2002 |
| Can consumers interpret nutrition information in the presence of a health claim? A laboratory investigation GT Ford, M Hastak, A Mitra, DJ Ringold Journal of public policy & marketing 15 (1), 16-27, 1996 | 236 | 1996 |
| The American Marketing Association definition of marketing: Moving from lagging to leading indicator DJ Ringold, B Weitz Journal of Public Policy & Marketing 26 (2), 251-260, 2007 | 174 | 2007 |
| Consumer skepticism and advertising regulation: what do the polls show? JE Calfee, DJ Ringold Advances in consumer research 15 (1), 1988 | 173 | 1988 |
| Vulnerability in the marketplace: Concepts, caveats, and possible solutions DJ Ringold Journal of Macromarketing 25 (2), 202-214, 2005 | 129 | 2005 |
| Perceived age and attractiveness of models in cigarette advertisements MB Mazis, DJ Ringold, ES Perry, DW Denman Journal of Marketing 56 (1), 22-37, 1992 | 127 | 1992 |
| Can the educationally disadvantaged interpret the FDA-mandated nutrition facts panel in the presence of an implied health claim? A Mitra, M Hastak, GT Ford, DJ Ringold Journal of Public Policy & Marketing 18 (1), 106-117, 1999 | 123 | 1999 |
| Social criticisms of target marketing: Process or product? DJ Ringold American Behavioral Scientist 38 (4), 578-592, 1995 | 120 | 1995 |
| ASHP national survey of pharmacy practice in acute care settings: dispensing and administration—1999 DJ Ringold, JP Santell, PJ Schneider American Journal of Health-System Pharmacy 57 (19), 1759-1775, 2000 | 93 | 2000 |
| Assessing and maximizing corporate social initiatives: a strategic view of corporate social responsibility E Maltz, F Thompson, DJ Ringold Journal of Public Affairs 11 (4), 344-352, 2011 | 90 | 2011 |
| ASHP national survey of pharmacy practice in acute care settings: prescribing and transcribing—1998 DJ Ringold, JP Santell, PJ Schneider, S Arenberg American journal of health-system pharmacy 56 (2), 142-157, 1999 | 67 | 1999 |
| The informational content of cigarette advertising: 1926–1986 DJ Ringold, JE Calfee Journal of Public Policy & Marketing 8 (1), 1-23, 1989 | 63 | 1989 |
| Changes in the visual imagery of cigarette ads, 1954–1986 KW King, LN Reid, YS Moon, DJ Ringold Journal of Public Policy & Marketing 10 (1), 63-80, 1991 | 56 | 1991 |
| Consumer response to product withdrawal: The reformulation of Coca-Cola DJ Ringold Psychology & Marketing (1986-1998) 5 (3), 189, 1988 | 55 | 1988 |
| Regulating commercial speech in a dynamic environment: Forty years of margarine and oil advertising before the NLEA JK Pappalardo, DJ Ringold Journal of Public Policy & Marketing 19 (1), 74-92, 2000 | 42 | 2000 |
| What can we learn from the informational content of cigarette advertising? A reply and further analysis DJ Ringold, JE Calfee Journal of Public Policy & Marketing 9 (1), 30-41, 1990 | 29 | 1990 |
| Consumer skepticism of claims in food ads vs. on food labels: An exploration of differences and antecedents A Mitra, M Hastak, DJ Ringold, AS Levy Journal of Consumer Affairs 53 (4), 1443-1455, 2019 | 28 | 2019 |
| Responsibility and brand advertising in the alcoholic beverage market: The modeling of normative drinking behavior DJ Ringold Journal of Advertising 37 (1), 127-141, 2008 | 26 | 2008 |
| A Comment on the Pontifical Council for Social Communications’ Ethics in Advertising DJ Ringold Journal of Public Policy & Marketing 17 (2), 332-335, 1998 | 19 | 1998 |
Manoj HastakProfessor of Marketing, American UniversityПодтвержден адрес электронной почты в домене american.edu
