| Return on investment in social media marketing: Literature review and suggestions for future research B Lal, E Ismagilova, YK Dwivedi, S Kwayu Digital and social media marketing: emerging applications and theoretical …, 2020 | 111 | 2020 |
| Enhancing Organisational competitiveness via social media-a strategy as practice perspective S Kwayu, B Lal, M Abubakre Information Systems Frontiers 20 (3), 439-456, 2018 | 88 | 2018 |
| The influence of informal social media practices on knowledge sharing and work processes within organizations S Kwayu, M Abubakre, B Lal International Journal of Information Management 58, 102280, 2021 | 67 | 2021 |
| The impact of social media on internal communications in the Tanzanian Telecom Industry S Kwayu, B Lal, M Abubakre Emerging Markets from a Multidisciplinary Perspective: Challenges …, 2018 | 6 | 2018 |
| The influence of social media on engendering strategic organisational practices–The case of two Tanzanian telecommunications companies S Kwayu, B Lal, M Abubakre Smart Working, Living and Organising: IFIP WG 8.6 International Conference …, 2019 | 5 | 2019 |
| Strategy Reformation? Materialization of Social Media in Telecom Industry S Kwayu, B Lal, M Abubakre Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference …, 2016 | 4 | 2016 |
| Influence of Social Media Practices on the Fusion of Strategies Within Organisations S Kwayu, B Lal, M Abubakre ICT Unbounded, Social Impact of Bright ICT Adoption: IFIP WG 8.6 …, 2019 | 3 | 2019 |
| The Influence of Social Media on Processes, Structure and Strategies within Organisations S Kwayu PQDT-Global, 2020 | 1 | 2020 |
| Social Media Ecosystem and Its Influence on Small Business Strategic Practices SC Kwayu Digital Service Platforms, 2020 | | 2020 |
| Sociomateriality for social media: Agential or critical realism? S Kwayu UK Academy of Information System (UKAIS), 2016 | | 2016 |
| Social Media Strategy and Digital Business B Ogbuji, A Papazafeiropoulou, TAM Spil, R Effing, MP Both, S Kwayu, ... | | |
Mumin AbubakreLoughborough UniversityVerified email at lboro.ac.uk
