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Vladimir Melnyk
Vladimir Melnyk
Associate Professor in Marketing, ESCP Business School
Подтвержден адрес электронной почты в домене escp.eu - Главная страница
Название
Процитировано
Процитировано
Год
The influence of social norms on consumer behavior: A meta-analysis
V Melnyk, FA Carrillat, V Melnyk
Journal of Marketing 86 (3), 98-120, 2022
1152022
Environmental determinants of energy-efficient transformation of national economies for sustainable development
O Karintseva, M Kharchenko, EK Boon, O Derykolenko, V Melnyk, ...
International Journal of Global Energy Issues 43 (2-3), 262-274, 2021
1072021
To think or not to think: The effect of cognitive deliberation on the influence of injunctive versus descriptive social norms
V Melnyk, E Herpen, ARH Fischer, HCM van Trijp
Psychology & marketing 28 (7), 709-729, 2011
1052011
Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products
V Melnyk, E van Herpen, ARH Fischer, HCM van Trijp
Marketing Letters 24, 191-203, 2013
872013
The influence of social norms in consumer decision making: A meta-analysis
V Melnyk, E van Herpen, JCM Van Trijp
Advances in consumer research 37, 463-464, 2010
782010
Greening economy vs. greening business: performance indicators, driving factors and trends
Y Derev'yanko, O Lukash, O Shkarupa, V Melnyk, M Simonova
International Journal of Global Environmental Issues 19 (1-3), 217-230, 2020
272020
The mechanisms of social norms’ influence on consumer decision making: A meta-analysis.
V Melnyk, E Van Herpen, S Jak, H van Trijp
Zeitschrift für Psychologie 227 (1), 4, 2019
262019
The mechanisms of social norms’ influence on consumer decision making
V Melnyk, E Van Herpen, S Jak, HCM Van Trijp
Zeitschrift für Psychologie, 2019
242019
Socio-economic innovations in systems analysis: environmental and economic aspects
Y Yevdokimov, V Melnyk, L Melnyk, I Dehtyarova
International journal of environmental technology and management 25 (1-2 …, 2022
62022
What is normal to do?: social norms as determinants of consumer decision making
V Melnyk
PQDT-Global, 2011
42011
Determinants of the influence of social norms on consumer behavior: A meta-analysis
V Melnyk, E van Herpen, H van Trijp
Working Paper, 2010
32010
The Influence of Social Norms in Consumer Behavior
V Melnyk, E van Herpen, HCM van Trijp
Advances in Consumer Research, edited by Margaret C. Campbell, Jeff Inman …, 2010
22010
To think or not to think: The effect of cognitive deliberation on social norm influence
V Melnyk, E van Herpen, A Fischer, HCM van Trijp
Advances in Consumer Research 38, 2010
22010
The mechanism of the social norms' influence on consumer decision making: A Meta-analysis
V Melnyk, E van Herpen, S Jak, H Trijp
ZPID (Leibniz Institute for Psychology Information), 2018
12018
Tell Me What to Do When I Am in a Good Mood. Show Me What to Do When I Am in a Bad Mood: Mood As a Moderator of Social Norm’S Influence
V Melnyk, E van Herpen, ARH Fischer, H van Trijp
ACR North American Advances, 2012
12012
The Effect of Regulatory Focus on Social Norm Influence in the Promotion of Sustainable Products
V Melnyk, ARH Fischer, E van Herpen, JCM van Trijp
The La Londe Conference in Marketing Communications and Consumer Behavior …, 2011
12011
To think or not to think: The effect of cognitive deliberation level on social norm influence
V Melnyk, E Van Herpen, ARH Fischer, JCM van Trijp
Proceedings of the Marketing Science Conference, Köln, Germany, 16-19 June …, 2010
12010
The use of social norms in promoting sustainable consumer behavior
V Melnyk
Nuevas visiones en educación y empresa para una nueva sociedad, 347-357, 2019
2019
Mood as a Moderator of Social Norm’s Influence: An Abstract
V Melnyk, E van Herpen, A Fischer, HCM van Trijp
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
2017
The effect of regulatory focus on the influence of injunctive and descriptive social norms
V Melnyk, E van Herpen, ARH Fischer, HCM van Trijp
BUILDING CONNECTIONS 39, 567, 2011
2011
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