| Building organizational resilience with digital transformation Z He, H Huang, H Choi, A Bilgihan Journal of Service Management 34 (1), 147-171, 2023 | 128 | 2023 |
| “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? H Huang, SQ Liu International Journal of Contemporary Hospitality Management 32 (10), 3315-3333, 2020 | 99 | 2020 |
| Consumer responses to scarcity appeals in online booking H Huang, SQ Liu, J Kandampully, M Bujisic Annals of Tourism Research 80, 102800, 2020 | 74 | 2020 |
| Signaling authenticity of ethnic cuisines via handwriting X Yu, H Huang, SQ Liu, Z Lu Annals of Tourism Research 85, 103054, 2020 | 25 | 2020 |
| Are consumers more attracted to restaurants featuring humanoid or non-humanoid service robots? H Huang, SQ Liu International Journal of Hospitality Management 107, 103310, 2022 | 20 | 2022 |
| Marketing online food images via color saturation: A sensory imagery perspective SQ Liu, LL Wu, X Yu, H Huang Journal of Business Research 151, 366-378, 2022 | 18 | 2022 |
| Photo vs. art? The design of consumption guidance in cultural food consumption LL Wu, SQ Liu, H Huang, X Yu International Journal of Hospitality Management 97, 103008, 2021 | 13 | 2021 |
| When and why language assertiveness affects online review persuasion H Huang, SQ Liu, Z Lu Journal of Hospitality & Tourism Research, 2021 | 12* | 2021 |
| Solo Travelers H Huang, SQ Liu, J Kandampully Encyclopedia of Tourism Management and Marketing, 2021 | 3 | 2021 |
| Linguistic Styles in eWOM H Huang, SQ Liu, J Kandampully Encyclopedia of Tourism Management and Marketing, 2021 | 3 | 2021 |
| When and why nostalgic ads work (and do not work): A social influence perspective H Huang, B Yang, SQ Liu, LL Wu International Journal of Hospitality Management 117, 103642, 2024 | 2 | 2024 |
| How consumption ritual affects group versus solo diners H Huang, X Yu, SQ Liu, LL Wu, J Kandampully International Journal of Hospitality Management 115, 103583, 2023 | 1 | 2023 |
| Understanding Scarcity Strategies in Service Firms H Huang, SQ Liu, J Kandampully Handbook on Service Management, 2021 | 1 | 2021 |
| Consumer Responses to Demand-framed versus Supply-framed Scarcity Appeals: The Moderating Role of Power. H Huang The Ohio State University, 2019 | 1 | 2019 |
| Sustainability through Marketing Organic Food Consumption X Yu, H Huang, SQ Liu, LL Wu International Service Management in the Context of Sustainable Development, 2024 | | 2024 |
Stephanie Q. LiuAssociate Professor, The Ohio State UniversityVerified email at osu.edu
