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Marium Mateen Khan
Marium Mateen Khan
Senior Lecturer (Entrepreneurship), PhD (Business Management), Institute of Business Management
Подтвержден адрес электронной почты в домене iobm.edu.pk
Название
Процитировано
Процитировано
Год
Celebrity Endorsement and Purchase Intentions: The Role of Perceived Quality and Brand Loyalty
MM Khan, Z Memon, S Kumar
Market Forces 14 (2), 99-120, 2019
97*2019
Product packaging and consumer purchase intentions
S Waheed, MM Khan, N Ahmad
Market Forces 13 (2), 97-114, 2018
912018
Income, Social Class and Consumer Behavior: A Focus on Developing Nations
ME Ahmed, MM Khan, N Samad
International Journal of Applied Business and Economic Research 14 (10 …, 2016
46*2016
Online Grocery Shopping and Consumer Perception: A Case of Karachi Market in Pakistan
M Saleem, MM Khan, ME Ahmed, S Ali, N Shah, S Rafiq
Journal of Internet and e-Business Studies 2018 (2018), 1-13, 2018
44*2018
The Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence From Q Mobile Linq Advertisement
MM Khan
Pakistan Business Review 19 (4), 1065-1082, 2018
322018
Antecedents to employer branding
ST Fasih, T Jalees, MM Khan
Market Forces 14 (1), 81-106, 2019
17*2019
Models for Online Grocery Shopping – A Study of Pakistani Online Market.pdf
S Ali, M Saleem, ME Ahmed, MM Khan, N Shah, S Rafiq
Journal of Internet and e-Business Studies 2017 (1), 1-15, 2017
10*2017
Models for Online Grocery Shopping – A Study of Pakistani Online Market
S Ali, M Saleem, ME Ahmed, MM Khan, N Shah, S Rafiq
The 28th International Business Information Management Association …, 2016
10*2016
Ethics in Advertising: Exploring the Telecommunication Industry’s Employment of Ethics in Advertisements
ME Ahmed, MM Khan
Journal of Southeast Asian Research 2017 (1), 1-15, 2017
92017
Ethics in Advertising: Exploring the Telecommunication Industry’s Employment of Ethics in Advertisements
ME Ahmed, MM Khan
The 28th International Business Information Management Association …, 2016
92016
Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach
MM Khan, N Mahmood, T Jalees
Global Management Journal for Academic & Corporate Studies (GMJACS) 7 (2 …, 2017
7*2017
Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach
MM Khan, N Mahmood, A Mujahid, T Jalees
International Conference on Business and Management, 2016 2 (1), 40, 2016
7*2016
Bottom-Up Framework for Experiential & Project-Based 4-Year BS Entrepreneurship Program: An Intrapreneurial Conceptualization at Institute of Business Management (IoBM)
N Mahmood, RM Elahi, B Mukhtar, MM Khan, O Javaid, SI Hyder
Journal of Entrepreneurship Education 23 (5), 1-16, 2020
52020
Capstone Project Based Experiential Learning-Case of Institute of Business Management (IoBM)
MM Khan, ME Ahmed
5*2018
Income, social class and consumer behaviour: A focus on developing nations
ME Ahmed, MM Khan, N Samad
International Journal of Applied Business and Economic Research 14 (10 …, 2016
52016
Factors of Consumer Choice of SmartPhones – A Study on Brand Image and Brand Features
MM Khan
Market Forces 11 (2), 1-10, 2016
32016
Professional Women Behavior Pertaining to Online Shopping in Pakistan
ST Fasih, A Shoukat, MM Khan
Asian Journal of Social Sciences and Management Studies 7 (2), 158-165, 2020
2*2020
The Impact of External and Internal Negative Feeling on Consumers’ Desire for Revenge and Negative Word of Mouth
S Lateef, K Kamran, Javeria, MW Yusaf Zai, MM Khan
Sukkur IBA Journal Of Management And Business 8 (1), 48-69, 2021
12021
Preference Determinants for Soft Drinks Brands: An Empirical Study of Karachi Market through Mall Intercepts Method
MM Khan, T Jalees
Global Management Journal for Academic & Corporate Studies (GMJACS) 6 (2), 49-60, 2016
1*2016
Impact of Capstone Project Course Learning on Students’ Problem Solving Ability
ME Ahmed, MM Khan
4th International Conference on Global Business & Social Entrepreneurship …, 2016
12016
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Статьи 1–20