William L Cron
William L Cron
Verified email at tcu.edu
Cited by
Cited by
The role of goal orientation following performance feedback.
D VandeWalle, WL Cron, JW Slocum Jr
Journal of applied psychology 86 (4), 629, 2001
The influence of goal orientation and self-regulation tactics on sales performance: A longitudinal field test.
D VandeWalle, SP Brown, WL Cron, JW Slocum Jr
Journal of applied psychology 84 (2), 249, 1999
Effects of trait competitiveness and perceived intraorganizational competition on salesperson goal setting and performance
SP Brown, WL Cron, JW Slocum Jr
Journal of Marketing 62 (4), 88-98, 1998
A maximum likelihood methodology for clusterwise linear regression
WS DeSarbo, WL Cron
Journal of classification 5 (2), 249-282, 1988
The relationship between computerization and performance: a strategy for maximizing the economic benefits of computerization
WL Cron, MG Sobol
Information & management 6 (3), 171-181, 1983
Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers
RE Michaels, WL Cron, AJ Dubinsky, EA Joachimsthaler
Journal of Marketing Research 25 (4), 376-383, 1988
Assessing trade show functions and performance: an exploratory study
RA Kerin, WL Cron
Journal of marketing 51 (3), 87-94, 1987
The influence of career stages on salespeople's job attitudes, work perceptions, and performance
WL Cron, JW Slocum Jr
Journal of Marketing Research 23 (2), 119-129, 1986
Business strategy and the management of plateaued employees
JW Slocum Jr, WL Cron, RW Hansen, S Rawlings
Academy of Management journal 28 (1), 133-154, 1985
Economic dependency on work: A moderator of the relationship between organizational commitment and performance
JF Brett, WL Cron, JW Slocum Jr
Academy of management journal 38 (1), 261-271, 1995
Industrial salesperson development: A career stages perspective
WL Cron
Journal of marketing 48 (4), 41-52, 1984
Sales management
DJ Dalrymple, WL Cron, TE DeCarlo
John Wiley & Sons Incorporated, 2004
Effects of goal-directed emotions on salesperson volitions, behavior, and performance: A longitudinal study
SP Brown, WL Cron, JW Slocum Jr
Journal of Marketing 61 (1), 39-50, 1997
Life stage versus career stage: A comparative test of the theories of Levinson and Super
S Ornstein, WL Cron, JW Slocum Jr
Journal of Organizational behavior 10 (2), 117-133, 1989
A process for evaluating retail store efficiency: a restricted DEA approach
RR Thomas, RS Barr, WL Cron, JW Slocum Jr
International Journal of Research in Marketing 15 (5), 487-503, 1998
Job attitudes and performance during three career stages
JW Slocum Jr, WL Cron
Journal of vocational behavior 26 (2), 126-145, 1985
The role of goal orientation on negative emotions and goal setting when initial performance falls short of one's performance goal
WL Cron, JW Slocum, Jr, D VandeWalle, Q Fu
Human Performance 18 (1), 55-80, 2005
The influence of career stages on components of salesperson motivation
WL Cron, AJ Dubinsky, RE Michaels
Journal of Marketing 52 (1), 78-92, 1988
Salesperson selection, training, and development: Trends, implications, and research opportunities
WL Cron, GW Marshall, J Singh, RL Spiro, H Sujan
Journal of Personal Selling & Sales Management 25 (2), 123-136, 2005
Delegating pricing authority to the sales force: The effects on sales and profit performance
PR Stephenson, WL Cron, GL Frazier
Journal of Marketing 43 (2), 21-28, 1979
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