A comparison of online and offline consumer brand loyalty PJ Danaher, IW Wilson, RA Davis Marketing Science 22 (4), 461-476, 2003 | 565 | 2003 |
Conceptualizing and measuring the optimal experience of the eLearning environment R Davis, D Wong Decision Sciences Journal of Innovative Education 5 (1), 97-126, 2007 | 258 | 2007 |
Retail service branding in electronic-commerce environments R Davis, M Buchanan-Oliver, RJ Brodie Journal of Service Research 3 (2), 178-186, 2000 | 231 | 2000 |
Conceptualizing the brand in social media community: The five sources model R Davis, I Piven, M Breazeale Journal of Retailing and consumer services 21 (4), 468-481, 2014 | 189 | 2014 |
Pluralism in contemporary marketing practices A Lindgreen, R Davis, RJ Brodie, M Buchanan‐Oliver International Journal of Bank Marketing 18 (6), 294-308, 2000 | 168 | 2000 |
How gender affects the relationship between hedonic shopping motivation and purchase intentions? R Davis, B Lang, J San Diego Journal of Consumer Behaviour 13 (1), 18-30, 2014 | 138 | 2014 |
Understanding the interactivity between television and mobile commerce R Davis, D Yung Communications of the ACM 48 (7), 103-105, 2005 | 121 | 2005 |
Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games R Davis, B Lang, N Gautam Internet Research 23 (2), 229-256, 2013 | 116 | 2013 |
Relationship marketing in electronic commerce environments R Davis, M Buchanan-Oliver, R Brodie Journal of Information Technology 14 (4), 319-331, 1999 | 109 | 1999 |
A comparison of online and offline gender and goal directed shopping online R Davis, SD Smith, BU Lang Journal of Retailing and Consumer Services 38, 118-125, 2017 | 71 | 2017 |
Interaction effects on MRP nervousness J ROBERTA MINIFIE, RA Davis The International Journal of Production Research 28 (1), 173-183, 1990 | 66 | 1990 |
Do consumers trust mobile service advertising? R Davis, L Sajtos, AA Chaudhri Contemporary Management Research 7 (4), 2011 | 52 | 2011 |
Measuring consumer interactivity in response to campaigns coupling mobile and television media R Davis, L Sajtos Journal of Advertising Research 48 (3), 375-391, 2008 | 51 | 2008 |
ANYTIME, ANYWHERE: MEASURING THE UBIQUITOUS CONSUMER'S IMPULSE PURCHASE BEHAVIOR. R Davis, L Sajtos International Journal of Mobile Marketing 4 (1), 2009 | 48 | 2009 |
Conceptualising fun in mobile commerce environments R Davis International Journal of Mobile Communications 8 (1), 21-40, 2010 | 42 | 2010 |
Demand-driven inventory optimization and replenishment: Creating a more efficient supply chain RA Davis John Wiley & Sons, 2015 | 41 | 2015 |
Modeling game usage, purchase behavior and ease of use R Davis, B Lang Entertainment Computing 3 (2), 27-36, 2012 | 38 | 2012 |
Macrophyte removal to enhance bluegill, largemouth bass and northern pike populations TK Cross, MC McInerny, RA Davis Minnesota Department of Natural Resources, Section of Fisheries, 1992 | 35 | 1992 |
Conceptualizing excessive fan consumption behavior R Davis, LP McGinnis Journal of Retailing and Consumer Services 28, 252-262, 2016 | 32 | 2016 |
Does game self‐congruity increase usage and purchase? R Davis, B Lang Young Consumers 14 (1), 52-66, 2013 | 28 | 2013 |