| The impact of Payment Services Directive 2 on the PayTech sector development in Europe M Polasik, A Huterska, R Iftikhar, Š Mikula Journal of Economic Behavior & Organization 178, 385-401, 2020 | 71 | 2020 |
| Social media big data analytics for demand forecasting: development and case implementation of an innovative framework R Iftikhar, MS Khan Research Anthology on Big Data Analytics, Architectures, and Applications …, 2022 | 68 | 2022 |
| Omnichannel retailing: Digital transformation of a medium-sized retailer G Cakir, R Iftikhar, A Bielozorov, Z Pourzolfaghar, M Helfert Journal of Information Technology Teaching Cases 11 (2), 122-126, 2021 | 26 | 2021 |
| Omnichannel value chain: mapping digital technologies for channel integration activities R Iftikhar, Z Pourzolfaghar, M Helfert Advances in Information Systems Development: Information Systems Beyond 2020 …, 2020 | 18 | 2020 |
| Social media analysis of anti-consumption in Turkey MS Khan, D Kadirov, A Bardakci, R Iftikhar, T Baran, M Kantar, N Madak British Food Journal 121 (1), 22-34, 2019 | 16 | 2019 |
| Role of accelerators in innovation ecosystems: The case of New Zealand B Blair, MS Khan, R Iftikhar journal of general management 46 (1), 47-59, 2020 | 11 | 2020 |
| Virtual reality tourism and technology acceptance: a disability perspective R Iftikhar, MS Khan, K Pasanchay Leisure Studies 42 (6), 849-865, 2023 | 8 | 2023 |
| Digital retail challenges within the EU: fulfillment of holistic customer journey post GDPR VL Nabbosa, R Iftikhar Proceedings of the 2019 3rd International Conference on E-Education, E …, 2019 | 8 | 2019 |
| A framework for demand forecasting in a supply chain using social media big data R Iftikhar, MS Khan Academy of Management Global Proceedings, 205, 2018 | 4 | 2018 |
| Value creation analysis: Semiconductor intellectual property business models and dynamic capabilities WT Chen, MS Khan, R Iftikhar IEEE Transactions on Engineering Management 70 (1), 55-66, 2021 | 2 | 2021 |
| Design of Technology-Enabled Interactions for Flow Experience in an Omnichannel Customer Journey. R Iftikhar National University of Ireland Maynooth, 2023 | 1 | 2023 |
| How can Older Adults Shop Online in the Future? Developing Design Principles for Virtual-Commerce Stores R Iftikhar, G Cakir, T Wruck, M Helfert ECIS 2021 Proceedings 122, 2021 | 1 | 2021 |
| Human–Agent Team Dynamics: A Review and Future Research Opportunities R Iftikhar, YT Chiu, MS Khan, C Caudwell IEEE Transactions on Engineering Management, 2023 | | 2023 |
| A Radical Shift in Customer-Retailer Interplay? Designing the Omnichannel Interactions and Touchpoints R Iftikhar, A Bielozorov, Z Pourzolfaghar, M Helfert Designing the Omnichannel Interactions and Touchpoints, 2022 | | 2022 |
| The impact of psychic and geographical distance on internationalisation strategies: a study of New Zealand born global technology firms RK McElwain, MS Khan, R Iftikhar International Journal of Technology Marketing 14 (4), 325-347, 2020 | | 2020 |
