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Ross W Johnson
Ross W Johnson
Assistant Professor of Marketing, University of North Texas
Підтверджена електронна адреса в unt.edu
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The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitability
L Bonney, LL Beeler, RW Johnson, B Hochstein
Industrial Marketing Management 104, 352-365, 2022
172022
What drives business-to-business brands to be conscientious?
F Guzmán, F Ahmad, RW Johnson
Journal of Product & Brand Management 33 (1), 138-161, 2024
2024
Marketing capability and the turnaround of financially distressed firms
A Bhattacharya, J Johnson, A Faramarzi, N Jindal, RW Johnson
Journal of the Academy of Marketing Science, 1-21, 2023
2023
Is Your Brand Protected?: Assessing Brand Safety Risks In Digital Campaigns
RW Johnson, C Voorhees, F Khodakarami
Journal of Advertising Research 63 (3), 205-220, 2023
2023
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