| The effect of culture on the perception of product packaging: a multimethod cross-cultural study K Ploom, K Pentus, A Kuusik, U Varblane Journal of International Consumer Marketing 32 (3), 163-177, 2020 | 17 | 2020 |
| How to optimize sales flyers–novel experiment design K Pentus, K Ploom, A Kuusik, T Mehine Baltic journal of management 13 (2), 191-208, 2018 | 14 | 2018 |
| Mobile and stationary eye tracking comparison–package design and in-store results K Pentus, K Ploom, T Mehine, M Koiv, A Tempel, A Kuusik Journal of Consumer Marketing 37 (3), 259-269, 2020 | 13 | 2020 |
| How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View K Pentus, M Ruusu, A Kuusik, L Dorokhova, K Ploom Organizations and Markets in Emerging Economies 14 (2 (28)), 366-385, 2023 | 1 | 2023 |
| 130. Extremely and very preterm deliveries in Estonia in 2015 and 2016: Results of a national audit P Veerus, K Ploom, L Tammemäe, K Aidla, H Karro European Journal of Obstetrics and Gynecology and Reproductive Biology 270, e35, 2022 | | 2022 |
| ENTREPRENEURSHIP EDUCATION DEVELOPMENT PROGRAM: CASE OF ESTONIA K Ploom, M Raudsaar, M Täks ICERI2016 Proceedings, 7479-7479, 2016 | | 2016 |
