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Philip Kotler
Philip Kotler
Professor of Marketing, Northwestern University
Verified email at kellogg.northwestern.edu
Title
Cited by
Cited by
Year
Chaotics: the business of managing and marketing in the age of turbulence
P Kotler, JA Caslione
Amacom Books, 2009
4002009
Marketing 3.0: From Products to Customers to the Human Spirit (Wiley).
IS Philip Kotler, Hermawan Kartajaya
2010
The Elusive Fan: Reinventing Sports in a Crowded Marketplace, McGraw-Hill
Irving Rein, Philip Kotler, and Ben Shields
2006
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