| Seeding as part of the marketing mix: word-of-mouth program interactions for fast-moving consumer goods F Dost, U Phieler, M Haenlein, B Libai Journal of Marketing 83 (2), 62-81, 2019 | 123 | 2019 |
| An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms T Frese, I Geiger, F Dost Small Business Economics 54, 641-664, 2020 | 70 | 2020 |
| The positive effect of contextual image backgrounds on fluency and liking E Maier, F Dost Journal of Retailing and Consumer Services 40, 109-116, 2018 | 67 | 2018 |
| Measuring willingness to pay as a range, revisited: When should we care? F Dost, R Wilken International Journal of Research in Marketing 29 (2), 148-166, 2012 | 58 | 2012 |
| Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products E Maier, F Dost Journal of Retailing and Consumer Services 45, 207-220, 2018 | 54 | 2018 |
| E‐Commerce effects on energy consumption: A multi‐year ecosystem‐level assessment F Dost, E Maier Journal of Industrial Ecology 22 (4), 799-812, 2018 | 45 | 2018 |
| A meta-analysis of price change fairness perceptions F Tarrahi, M Eisend, F Dost International Journal of Research in Marketing 33 (1), 199-203, 2016 | 45 | 2016 |
| The effect of electronic shelf labels on store revenue J Boden, E Maier, F Dost International Journal of Electronic Commerce 24 (4), 527-550, 2020 | 37 | 2020 |
| Proximity begins with a smile, but which one? Associating non-Duchenne smiles with higher psychological distance Y Bogodistov, F Dost Frontiers in psychology 8, 272863, 2017 | 33 | 2017 |
| Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting I Geiger, F Dost, A Schönhoff, M Kleinaltenkamp Industrial Marketing Management 47, 175-189, 2015 | 33 | 2015 |
| Exploring the selective use of ad blockers and testing banner appeals to reduce ad blocking J Söllner, F Dost Journal of Advertising 48 (3), 302-312, 2019 | 30 | 2019 |
| Value-based pricing in competitive situations with the help of multi-product price response maps F Dost, I Geiger Journal of Business Research 76, 219-236, 2017 | 26 | 2017 |
| The double benefits of consumer certainty: combining risk and range effects E Maier, R Wilken, F Dost Marketing Letters 26, 473-488, 2015 | 25 | 2015 |
| On the edge of buying: A targeting approach for indecisive buyers based on willingness-to-pay ranges F Dost, R Wilken, M Eisenbeiss, B Skiera Journal of Retailing 90 (3), 393-407, 2014 | 25 | 2014 |
| A non-linear causal network of marketing channel system structure F Dost Journal of Retailing and Consumer Services 23, 49-57, 2015 | 18 | 2015 |
| Marketing innovations to old-age consumers: A dynamic Bass model for different life stages M Pannhorst, F Dost Technological Forecasting and Social Change 140, 315-327, 2019 | 17 | 2019 |
| Revisiting firm-created word of mouth: High-value versus low-value seed selection F Dost, J Sievert, D Kassim International Journal of Research in Marketing 33 (1), 236-239, 2016 | 13 | 2016 |
| Identifying and responding to outlier demand in revenue management N Rennie, C Cleophas, AM Sykulski, F Dost European Journal of Operational Research 293 (3), 1015-1030, 2021 | 12 | 2021 |
| Positive word-of-mouth is more effective than negative-because it sticks M Oetting, M Niesytto, J Sievert, F Dost Trnd research–word—of-mouth monitor, 1-15, 2010 | 9 | 2010 |
| Willingness to pay as a range: Theoretical foundations, measurement, and implications for marketing mix decisions F Dost ESCP Europe Wirtschaftshochschule Berlin, 2012 | 8 | 2012 |
Erik MaierHHL Leipzig Graduate School of ManagementПодтвержден адрес электронной почты в домене hhl.de
